MARKET RATE HOUSING
Signature to the success of FPI Management, Inc. is providing comprehensive
property management services for market rate communities, for over 40 years. FPI
Management is savvy about the needs and wants for the demographic of the market
rate resident. FPI Management is consistently on the cutting edge of the newest
technology in marketing outreach. FPI Management residents have real time
on-line access to their lease, account status, rent payment, and maintenance
requests.
The FPI Management business culture is designed to deliver the highest
possible customer service to all residents. As a destination management company,
FPI Management has on-site leasing, administrative and maintenance staff that
are considered the highest caliber in the industry. They are distinctive in
their professionalism, and ability to deliver customer service for market rate
communities.
· Construction Lease Ups
FPI Management, Inc. has extensive experience in the marketing, lease-up and
on-going operations of newly constructed apartment communities. FPI Management
provides a deep resource for its clients in the development process. From
initial underwriting and project design, to marketing and branding of the asset,
FPI Management has become recognized as a leader in the industry in the lease up
of newly constructed communities.
FPI Management has successfully completed lease ups on traditional two-story
garden style apartments, mid and high-rise properties, and luxury communities,
located in metropolitan, urban, and suburban markets.
Since 1968, FPI Management has leased over 40,000 newly constructed units.
From 2003 to 2011, FPI Management has leased over 12,000 newly constructed or
substantially rehabilitated units.
· Marketing
FPI Management is considered a leader in the industry as a marketing and
product branding expert. FPI Management has developed and executed successful
apartment community marketing plans for over 40 years.
Fundamental to every marketing plan is the collaborative execution by FPI
Management corporate executive leadership, and the on-site administrative,
leasing, and maintenance teams.
Each property specific marketing plan will contain essential elements:
Product branding
Rent structure
Media outreach
Community outreach/Off-site marketing
Collateral imaging/Brochure/Business Package
Website design and implementation
Referral program
Staff bonus and incentives
Resident retention
Monitor results
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